22 April 2016

Dead cheap fashion - a social experiment

Hello lovelies,

to continue my series 'Dead cheap fashion' I show you a short video from Youtube! It is from a team of people who want to change the ". . . fashion industry to value the people working there, the environment, creativity and profit in equal measure It is their mission to bring everyone together to make that happen."

" Fashion for a bargain - that‘s what everyone wants. A T-Shirt for 2€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price."

They placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced: 

It is good to know that eight out of ten shoppers decided against it!
They also introduced the 'Who made my clothes?"- campaign! 24 April was Fashion Revolution Day which is held in memory of the 1,133 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. Fashion Revolution wants greater transparency in the fashion supply chain because nobody can improve conditions or protect the environment without knowing where our clothes are made. The organization wants to challenge brands and retailers to take responsibility for the people and communities on which their business depends. 

" Ask the brands whose clothes yu love #whomademyclothes and help start a Fashion Revolution. "

I have to say I did know nothing about that organization and about their #whomademyclothes movement until I saw that video! I definitely want to join and support their actions for making more people conscious why they can buy cheap clothes!

What do you think of this social experiment and this organization?
Let me know your thoughts to that topic!


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